Research competitors
Shows how similar businesses describe their offer.
Use this workflow when you want to understand how similar businesses explain their offer. AI can help organise the comparison, but the aim is to learn, not copy.
List competitor names, links or page text, and decide what you want to compare, such as offer, audience, tone, benefits, pricing or trust signals.
Input: Three local service business websites. Output shape: comparison of audience, offer, wording, strengths, gaps and ideas to make your own message clearer.
Check competitor pages yourself for current wording and context. Use ideas to improve clarity, not to reuse protected names, claims or phrases.
Marketing
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List competitor names or websites.
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Ask AI to compare their messages.
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Use the findings to improve your own wording.

Copy this Prompt:

Compare these competitor websites. Summarise what each business offers, who they seem to target and how we could make our offer clearer.

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Common mistakes

Copying a competitor because their wording sounds good. Better marketing uses the insight to make your own offer clearer and more honest.
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