Create a customer persona
Helps describe who a product or service is for.
Use this workflow when you need a clearer picture of who a product, service or page is for. AI can draft the persona, but it should be grounded in real evidence.
Gather customer notes, reviews, questions, sales calls or survey themes. Decide whether the persona is for content, product planning, sales or website wording.
Input: Notes from small business owners asking about AI tools. Output shape: persona with goals, worries, questions, language, buying triggers and evidence gaps.
Check the persona against real customer behaviour and feedback. Remove stereotypes, guesses and details that make the audience feel invented.
Marketing
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Describe your customers.
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Ask AI to draft a persona.
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Check it against real evidence.

Copy this Prompt:

Create a simple customer persona for this business. Include needs, worries, goals, buying triggers and the kind of language they may respond to.

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Common mistakes

Creating a persona from imagination only. Personas are useful when they summarise evidence, not when they decorate a planning document.
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